Brand awareness forms the foundation of your sales funnel, making it imperative for marketers to employ various strategies to ensure their brand stays top of mind. Here are four impactful tools to bolster your brand’s presence through print.
Posters offer a creative and memorable way to engage audiences, particularly in high-traffic areas. Placing them strategically in busy walkways, storefronts, elevators, bathrooms, and other locations can grab people’s attention and encourage them to share the message with others.
Research shows that using ten posters can achieve a brand recall of 18%, while using 40 or more can increase this average to 69%. Therefore, placing multiple posters in a concentrated area can significantly boost brand recall.
Consider incorporating posters into your marketing strategy this year to enhance brand awareness and engage with your target audience effectively.
While digital ads have the potential to reach a large audience, they often face the challenge of being easily ignored. Statistics reveal that only 4% of people will spend at least 2.8 seconds viewing a digital ad, whereas a significantly higher percentage, 88%, will spend the same amount of time on a print ad.
Creating memorable branding through “sticky” print ads is key. Identify when and where your target audience gathers and strategically place your print ads in newspapers, magazines, or industry publications to capture their attention effectively.
Did you know that 79% of people are likely to pick up a brochure, and 85% become aware of new attractions through these printed pieces?
Putting something physical in people’s hands can significantly amplify the impact of your message. Consider using flyers, stickers, booklets, or coasters to enhance your marketing efforts. You can also expand your reach with brochures, packaging inserts, sticky notes, and other printed materials to engage your audience effectively.
An impressive 40% of customers are inclined to try a business after receiving a mail offer. Entrepreneurs across the country, from repair shops to restaurants, are discovering that Every Door Direct Mail (EDDM) is a simple and effective marketing solution.
With EDDM, your mailing lands directly in the homes and hands of recipients, allowing your company to make repeated impressions and build your customer base effectively.
EDDM mailings offer a quick turnaround time, and for less than the price of a stamp, you can send up to 5,000 pieces per day. There’s no need for lists, permits, or any hassle!
Let us assist you through the process! Contact us today. +256 702 988012
