How To Choose The Right Paper for Your Next Advertising and Marketing Print Design
When creating your next advertising and marketing material, selecting the appropriate paper is as crucial as choosing the right artwork or typeface. The paper’s type, color, and texture can significantly enhance your effectiveness and highlight your creative print design skills and talent.
Stand Out with Paper Choice in Print Design
While white glossy paper with color prints is popular, it can make your design blend in. To truly stand out, consider using paper with unique colors and textures. This can set your design apart in ways that digital effects cannot.
Expert Advice: Prior to beginning your design process, define your goals, message, and assets. Choose the color paper or texture carefully, as it’s a crucial part of your print design.
When planning your next print design, consider the following:
- Absorbency and Brightness Range: Paper absorbency and brightness range affect color quality. Different surfaces, from uncoated to glossy, can impact your design’s colors.
- Color Density and Opacity: For offset printing, absorbency influences color density. Paper color, opacity, and texture also play a role, as CMYK inks are transparent and allow the paper color to show through.
- Smoothness and Texture: The paper’s finish affects its tactile feel. Opt for finishes like felt or laid for pieces that will be handled frequently to enhance the perceived quality.
Understanding these factors can help you make informed design choices. For instance, while printing on uncoated stock may result in a duller appearance, it can also emphasize brand aesthetics or customer experience. Additionally, consider the impact of paper color on your design’s overall look and feel. https://www.streamdesign.com.au/how-to-choose-paper-for-your-printwork/
Some also believe that using colored paper or text can enhance learning and performance. For example, green paper may improve reading, while yellow paper could enhance math exam performance. Experimenting with different paper colors and textures can offer unique design advantages and improve user experience.
Pro Tip: Request printed color samples from your print service provider for your upcoming design project.
Many designers and art directors underestimate the significance of paper in print design, to their detriment. “They’re missing out on such a cool part of the print design process!” says Orlando. “I absolutely love paper! I always have. I love selecting papers; I love looking at and touching all of the color and texture options.”
While colored or textured stock may not be necessary for every print design project, making informed decisions about paper stock and necessary color adjustments for different papers can lead to unique and captivating work.
“Of course, colored text and cover papers can be more expensive; however, there have never been greater opportunities to utilize them in print design than there are now,” Orlando explains.
Introducing differentiation in color and texture in your printing, produced with your print service provider, will result in more people paying attention to the messages you deliver through the print channel.
Interested in how paper can enhance your next print design? Reach out to Slick Graphics Company, your paper and print experts. Discover how colored and textured papers can transform your next printing project into a masterpiece!
